Apptile Blog

Personalize customer experiences at scale – a push notifications primer!

By Anuradha Chandrasekaran
30 November, 2022

We’re almost wrapping up 2022, and businesses are constantly looking for new ways to reach their customers. With so much competition, it’s more important than ever to create a personalized experience for your customers. One way to do this is with push notifications.

The 2023 D2C Winning Tech Stack

By Archit Rathi
21 November, 2022

Direct-to-customer/Retail eCommerce sales have been on an absolute tear these past few years. The US alone is set to reach $150 billion in 2022 D2C sales, a 17% increase from 2021. Was this always the case?

Mobile Apps: A Critical Piece In The ECommerce Growth Puzzle

By Devdutt Manay
07 November, 2022

Brands are increasingly turning to mobile apps to solve a plethora of challenges. While eCommerce growth has its own challenges and numerous aspects are crucial for online retail growth (such as shipping costs, payments, and marketing), the mobile app emerges as a critical channel with tremendous revenue potential and the ability to provide a best-in-class customer experience.

How to Select the Right No-Code Mobile App Builder for Your Shopify Brand

By Anuradha Chandrasekaran
31 October, 2022

In this day and age, it’s no secret that having an app is a must for brands looking to take their growth to the next level. Not only does it allow customers to interact with a company on a more personal level, it can also help boost sales and create a more loyal customer base.

E-commerce: Why customer retention % of successful D2C brands is always above benchmark

By Anuradha Chandrasekaran
10 October, 2022

It seems now more than ever; that brands are dusting off their customer retention strategy. There is a 42% rise in the Google search term ‘customer retention’ (2018-2021), which shows this growth output is on the rise, and rightly so!

How to Monitor Your Shopify Store Business Metrics (Revenue, Cost, Profitability)

By Anuradha Chandrasekaran
05 September, 2022

You’ve heard it over and over again: as a business owner, you need to know how your business is doing financially. Broadly speaking, financial metrics capture information indicating your business’s financial health. It’s important to track these measures so that you can make informed decisions about the future of your business.

Spending too much on customer acquisition? Demystifying the CAC mystery for early stage brands

By Anuradha Chandrasekaran
26 August, 2022

Do you believe that one of your company’s most important indicators has the potential to build or ruin your brand so soon? It might be able to; it might not.

Zero to IPO: The blueprint for fast, profitable growth

By Anuradha Chandrasekaran
26 August, 2022

Why do new businesses fail? The most frequently stated factors are timing, money, poor market intelligence, and, in certain situations, a lack of focus, resources, or expertise. The more crucial question is: Why don’t startups grow into successful businesses?